What if I told you that for every one applicant you see in your inbox, there are over 100 qualified candidates who never even saw your job post? It's not that they aren't out there—it's that your job ad isn't reaching them. Here’s why: over 80% of companies still post job descriptions as job ads. Unfortunately, job descriptions weren’t built for visibility or persuasion—they were designed for internal clarity and compliance. While they serve a purpose, they often fail to inspire job seekers to click “apply.” Worse, they can unintentionally scare good candidates away. If your goal is to consistently attract well-qualified applicants, your job ad needs to work smarter—and harder. This 1-hour, high-impact session is designed to help hiring teams tap into the power of both human and artificial intelligence to create job ads that perform. You’ll learn: The fundamentals of search engine optimization (SEO) for job ads Job board rules and how to work with algorithms, not against them Proven best practices that make your job ads stand out in a crowded market How human intelligence is key to prompting AI tools effectively and ethically How to use ChatGPT and other AI platforms to boost clarity, creativity, and consistency—without losing your unique voice This session is built for HR professionals, recruiters, and hiring managers who want more quality candidates, less wasted time, and job ads that finally do their job.