Steve will be the first to tell you that recruiting is marketing. He earned his Bachelor of Science in Finance at Brigham Young University and began his recruiting career in February 2005. In 2008, he took a risk during a recession to help start ApplicantPro with Ryan Kohler, a full‑suite HR platform for small to mid‑sized businesses. In March 2025, ApplicantPro became iSolved Talent Acquisition, now serving 177,000 clients and nearly 7 million employees. Before the merger, ApplicantPro made the Inc. 5000 list 12 years in a row, was a Top Place to Work in Utah for three years, and Steve received the Small Business Utah HR Achievement Award in May 2024. iSolved was named an Indeed Platinum Partner in 2023, 2024, and 2025 and is one of only ten ATS platforms in the country with that designation. SHRM‑CP and PHR certified, Steve volunteers on the Utah SHRM State Council as the immediate past State Executive Director. His book, The Hiring Tree, released in 2023, has helped thousands rethink hiring. His podcast, The HR Life, launched in June 2025. Steve provides a solid framework for understanding SEO, marketing, and AI in attracting job seekers.